Genesis | Drive My Family

You’ve come a long way, baby. It’s been 30 years since Hyundai first stepped into the U.S. market, introducing the easily forgotten Excel. Since then, the South Korean manufacturer has evolved into the fifth largest automaker in the world. Now, in its 30th year, Hyundai has launched its new luxury brand, Genesis. They’re also offering customers additional Hyundai choices including the IONIQ,

Genesis has debuted its grand saloon, a car made for adults, buy adults. It’s the first luxury offering from the automaker and it’s a stunner. images courtesy of Genesis

Last year, Hyundai announced they were spinning off Genesis into a luxury brand a la Toyota and Lexus. Now, the automaker has debuted its first purely Genesis vehicle, a grand saloon dubbed the G90. Featuring a body style steeped in Genesis’ “Athletic Elegance” design identity, the G90 is a step in the right direction in defining the luxury brand. It’s fascia

With the Genesis brand recently officially launched, Hyundai has given a peek into what to expect from the brand’s luxury line-up with new renderings of the G90. Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90

Toyota has Lexus. Nissan has Infiniti. Ford has Lincoln. Now, Hyundai has Genesis. In an announcement this week, Hyundai announced the brand will now operate Genesis as its own luxury, ‘human-centered’ brand with a number of new Genesis-branded vehicles set to debut by 2020. To differentiate the new brand from other Hyundai vehicles, Genesis vehicles will all feature a redesigned wing-type emblem

Fit for a family or the luxury sedan you’ll want to drive once you retire? After a quick 40 minute test drive, these are our first impressions of the 2015 Hyundai Genesis. Exterior: With a sculpted exterior that looks like the love child of an Audi and a Kia, the Genesis looks every bit of its $38,950 price tag. It