campaign | Drive My Family

That smell your hands get from pumping your own gas. It lingers as a tell-tale sign that you’ve been fueling up. Toyota’s new hydrogen fuel cell technology is even stinkier… when it starts out. The automaker has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles “bullsh*t” isn’t far from the truth. Spurlock has directed a 3-minute

Read more

Toyota needs your help. They want to donate 10,000 car seats to Buckle Up for Life this December but they can’t do it without you. Buckle Up for Life, a collaboration between Toyota and Cincinnati Children’s Hospital Medical Center, is a national program that educates the entire family on critical passenger safety behaviors and provides free child car seats to

Read more

How much can the F-150 really handle? Ford asked and the world answered with 15,000 submissions with suggestions on how to to prove that “Built Ford Tough” is more than just a tagline. Four lucky winners were chosen to use their criteria to demonstrate the toughness of the 2015 F-150 Lariat 3.5-liter EcoBoost® 4×4 in different regions of North America. The

Read more